EVER | Electric Vehicle Rally | Egypt
Ever is an energy efficiency competition. EVER is giving young engineers the opportunity to challenge and assess their technical and creative skills in designing, building, and developing an urban concept of an electric vehicle. The competition held by the faculty of engineering in Cairo Egypt under the supervision of the ministry of higher education.
Problems & Solutions
Encouraging students to engage, invest time, and effort while following rules.
Creating polls for more engagement and designing in an appealing funny sketch style.
Low flow on faculty website leading to less advertising of competition.
Facebook ads as well as poster in each faculty district
Role
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Social media designer
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Rules Book designer and illustrator for competition
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Event organizer and publication designer
Roadmap
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Data gathering from engineers
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Creating rules book and printing
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Announcing competition online on different faculties websites
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Team meeting with different competitors
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Engaging students from different districts to vote and spread the word
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Managing completion event
Deliverables
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InDesign files for Rules book
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Illustrator files for pintables
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Photoshop files (PSD) for social media posts
Team Collaboration
Joining project in finalizing phases with:
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Project Manager
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Marketing team
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Faculty engineers
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Competition students
Outcome and learnings
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Successful completion held yearly and the winning team won second place in the competition in China. The same rules book is used.
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Having users spread your work sometimes more beneficial than paid ads.
