Slimnastics Ballet & Gymnastics Studio | Egypt
The Studio is in a high-class area returning to work after 15 months break. The owner is the main instructor. New services are provided, new professional instructors are hired and more flexible schedules.
Problems & Solutions
Losing Customers to another vendor after a long break
Finding weak points in other vendor and overcoming them in Studio like schedules.
Change of branding and losing identity
Using components from the old logo and adding them to the new layout.
Role
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Branding
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Graphic Design Publication
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Social Media Design
Roadmap
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Meeting with the business owner and studio manager.
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Drawing a marketing plan for the next four quarters.
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Competitors' analysis and mood board inspiration by attending life sessions.
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Understanding of target audience and finding new clients to attract like school administrators.
Deliverables
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Indesign branding book
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Illustrator Logo
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Photoshop Social media posts
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Illustrator signage
Team Collaboration
Joining project in different phases with:
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Business owner
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Studio manager
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Marketing specialist
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Gymnastics instructors
Outcome and learnings
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Active Facebook page with 70 K followers.
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Reaching quarter 1 membership target.
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A great addition to my knowledge in this project is being up to date with new printing technique.
