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Restaurant Name & URL
Pentola
Food & Drink
Pentola is serving Middle Eastern food in the Italian style. Catering is the main target of the restaurant. So most of the sections are in the form of bites. There are no drinks served. However, there will be a special section for special occasions like Halloween.
Location
Pentola is located in Oakville, Ontario, Canada. In a neighborhood where a lot of middle Easterns live. Most residents work full time so they need healthy food for their lunches and preferably with the taste of home town.
Cost
Pentola isn’t expensive. As it’s the main target is selling bites. So the price of one bite should be within the range of 1 - 3 $. There will be packages for regular customers like students who order 20 or more meals a month.
Main Target Audience
Pentola Audience are who need fresh healthy food easy to pick up for lunches:
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Elementary school Students
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Working Parents
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High School Students
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Birthday Parties Parents
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Event Organizers
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Business Events catering organizers
Elevator pitch
Pentola is a bite where you can remember home. It brings all the memories but with a good packages affordable meal. Each meal includes the minerals your body needs from protein, fibers, and carbohydrates. However, if you wish to customize your order, it can be done easily through the app. Even much easier, your account can enclose your changes for further order.
Special Occasion, don’t worry. Pentola got you. Celebrate with the most known dishes from your country on every occasion with family and friends. You don’t have to lose traditions. Pentola knows how to make you feel at home.
Strategy​​
User Need & Client Needs
After executing a questionnaire on several users and client:
User Needs
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Know kind of food served.
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Check dine-in availability.
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Look for location.
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Inquire about catering.
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Know cost.
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Look for payment options.
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Explore the difference in the restaurant.
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Look for regular order options.
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Learn about big orders packages.
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Customize my order.
Client Needs
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Easily make updates on the website.
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An attractive website with an authentic spirit.
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Mouthwatering pictures of plates from the menu.
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Encourage regular customers for scheduled orders.
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Feature special events and plates.
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Clean instructions for customized orders.
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Secure gateway for payment.
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Show off featured plates.
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Convey Professionalism and reliability.
Target Audience
Roles
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School Students Parents
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Companies’ Administrators
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Busy Professionals
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Seniors on diet
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Working Moms
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Event Planners
Psychographics
Personality:
Values:
Lifestyle:
Attention to details - Appreciates time
Honors work-life balance - Believes in a food routine
Organized - Social - Outgoing
Demographics
Gender
Age
Education
Occupation
Marital Status
Income
Location
70% females - 30% females
Kids age 6 - Senior age 70
School & College Students - graduates
Stay at home parent - professionals
80% married - 20% non married
100+K CAD household income
Oakville - Mississauga - Burlington
Personas
Professional Information
Occupation: Data Analyst
Income: 98,000 / year
Experience: 18 years
Maria
Personal Information
34 years - Female
University graduate
Single
Freelancer & Part time job
Environment
Uses Laptop, Tablet, and personal Phone.
Time Spent:
30% work
30% Home
40% Going out
Qoute
“Good meals helps me be mentally alert for my sophisticated work”
Needs & Frequency
Casual Guest - Dine-in - Single meals
Psychographics
Interests & activities:
Reading, Hiking, Camping & biking
Motivation:
Healthy food & Physical fitness
Pain points:
Feeling lonely and not appreciated
Kevin
Personal Information
28 years - Maie
Diploma graduate
Engaged
Full time employee
Qoute
“Planning catering for university events, I relealized that I should have a reliable professional resource”
Needs & Frequency
Casual Guest - Catering Orders - 50+ package
Professional Information
Occupation: Office adminstrator
Income: 60,000 / year
Experience: 8 years
Environment
Uses Desktop, landline, and personal Phone.
Time Spent:
50% work
40% Home
10% Going out
Psychographics
Interests & activities:
Swimming, Hockey, Watching movies & gaming
Motivation:
Earth & Environment
Pain points:
Not being able to fulfill what’s expected
Alena
Personal Information
45 years - Female
College graduate
Married and mother of 4 under 14 years
non employed
Qoute
“Offering versatile satisfing meals for 6 members in the family is quite a challenge”
Needs & Frequency
Regular Customer - Lunch Orders - 4 meals/week
Professional Information
Occupation: Stay at home mom
Income: -
Experience: -
Environment
Uses Tablet, laptop, and personal Phone.
Time Spent:
55% Home
30% Kids activities and running errands
15% Going out
Scope
Psychographics
Interests & activities:
Pets, dancing & traveling
Motivation:
Charity & Social events
Painpoints:
overwhelmed by duties
Functionality & Content Requirements:
Content
Content (text, images, video) that the user will need.
“The user will be looking for…”
Menu
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Salads
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Mini Sandwich
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Pizza Pot
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Pocket Sandwich
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Rolls
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Trio Toast
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Wraps
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Dessert
About
Reviews
FAQ
Packages
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Guests 20+
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Guests 50+
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Guests 100+
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Guests 200+
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Guests 300+
Plans
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3 orders weekly
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4 orders weekly
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5 orders weekly
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6 orders weekly
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7 orders weekly
Visit
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Contacts
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Reserve Table
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Delivery Availability
Account
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Login/Register
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Order History
Cart
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Customize Order
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Delivery
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Payment
Functionality
Systems that will allow the user to accomplish tasks.
“The user will be able to…”
Customize order
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Edit Meal components
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Adjust Portion
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Choose the level of cooking
Pay online
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Choose % of payment in case of planned more than 15 guests
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Debit or Credit
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Card details
Check eligibility for delivery
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Enter address
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Enter Zip code
Dine-in reservation
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Enter Name
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Enter date
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Enter time
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Mention number of guests
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Choose a table from the restaurant plan
Location on map
Schedule an order
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Set Date
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Set Time
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Choose location
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Choose to pick up or delivery
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Mention name of the person in charge
Sitemap
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