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Brief
Design challenge is about creating a design experience for bus drivers and agencies to help them report emergencies on the spot.
Problem
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Resistance from users to digital transformation
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Drivers trying to fix the situation without reporting
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Passengers panic during an emergency
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Having one of the following emergencies:
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Not having real-time reporting to problems
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No control on the bus in case hijacked.
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Downtime Vehicles due to accumulated system errors.
Goals
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Improve communication between Drivers and Agencies in real-time.
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Help Drivers execute their routes safely and efficiently.
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Communicate with passengers during emergency incidents.
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Use Technology to listen and see emergency circumstances.
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Control bus in case of an emergency.
Solution
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Creating user-friendly interface with seamless design and clear language for drivers.
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Encouraging drivers to rely on the system by confirming the delivery of their message with real data of dispatcher name or employee evolved.
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Collecting reports daily from drivers to follow up on each error and do maintenance on time.
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Using mics in case of emergency to calm down passengers and guide them with instructions.
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Creating a lockdown to the bus system and opening doors remotely to enable passengers to leave.
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Hiding camera to transmit real footage in case of hijacking or emergency.
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Having an SOS button to report emergencies instantly.
Target Audience
Transit Agencies
School Transportation
Homecare Transportation
Personas
Jack
/24 y Dispatcher
Quote
“What I don’t really like about the current system that every status change must be manually entered, instead I would prefer if the route stats automatically when the bus moves”
Pain Point
Personality
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Creativity and ingenuity
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Desire to serve the community
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Effective at multi-tasking
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Self-confident
Can’t trust technology all the way
Angela
/37 y Driver
Quote
“I would feel comfortable to use the app if I felt it is designed for professional drivers, whose livelihood depends on safe, timely operation and delivery of passengers and cargo”
Pain Point
Personality
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High moral character
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Compassion
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Good judgment
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Effective at multi-tasking
Stressed when others are not collaborative
Daren
/52 y Driver
Quote
“Having a big screen with clear instructions would encourage me to use it. Also, hands-free location entry would be a great plus”
Personality
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Emotional self-control
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Empathy and sensitivity
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Intelligence
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Good communication skills
Pain Point
Suffering from Short Eyesight
User Survey
Some of the questions asked to users
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What would you consider as a hazard during your route?
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Did you report an emergency before?
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Are you aware of the presence of technology to report an on time emergency on your bus?
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Would you prefer to record an incident report or write it?
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Would you consider warning messages distracting during driving?
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What problems do you face with current technology?
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What would encourage you to use new technology?
Survey Results
Reported emergency
before
Cosider warning
announcement distracting
Aware of emergency
report technology
Competitors Analysis
Design Process
Information Architecture
Adobe Illustrator was used to create sitemap
User Flow
Adobe Illustrator was used to create User flow after sketching
Sketches
Wireframes
Invision App was used to create wireframes
Prototypes
Adobe XD was used to create wireframes
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